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An immersive dance of colour and form, blending product innovation with spatial storytelling to bring Trentacinque (35) to life at Milan Design Week.
For Milan Design week and as part of Ventura Centrale - beautiful abandoned warehouses alongside Milan’s Central Station - with ‘Come To Light’, an installation of the new system Trentacinque (35), in collaboration with Aria, ‘Come To Light’ is an enticing ballet of light and brand journey: a sensory light experience, a journey where imagination comes to light. The cylindrical luminous element will mesh with its surroundings, constructing a dream-like atmosphere by drawing shapes in the space with chromatic effects that change and dynamic brilliances generating an immersive atmosphere.
Our team of software developers, digital artists, technicians, fabricators and installers created this custom installation. This work is based a conceptual narrative of exploring the full potential of this product the 35 light system, launched as part of this event, we created this installation from concept through fabrication and installation together with Aria, the producer of the 35 Light system.
Our approach blends developing technologies with wide ranging artistic and architectural commissions to realise pieces that begin and remain contextually relevant; communicative and engaging.
With its 360 degree distribution, configurable miniature spot lights and multitude of colour finishes and options; from hidden to revealed, Trentacinque (35) creates concealed details or becomes the centerpiece of a breath-taking installation. Its subtleness draws a thin line between functional details, graphical statements and decorative features using materials, colors and light.
